Location: Work From Your Home for our All-Remote Company (USA only)
Are you an expert at Adwords, Facebook, and other self-serve paid traffic buying platforms? Do you have experience writing headlines, ad copy, landing pages, and funnels? Do you understand technology and know how to write about complex software services?
If so, we’d like you to learn about Files.com!
Our growth has been highly driven by direct marketing and we are looking for someone to help us scale growth marketing at Files.com.
You will develop and manage ads, funnels, follow-up sequences, webinar systems, and other mechanisms for scaling the traffic growth and conversion optimization for our Files.com product.
You will have access to a hefty traffic budget (we are happy and able to spend $250k-500k/month if we can spend it profitably).
Read on to learn more!
Files.com is an enterprise secure file sharing & automation app with over 1,500 paying business customers, including Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more.
We are a hybrid Remote-First and In-Office company, with certain teams being primarily located in-office and other teams being primarily located remote (work from home).
We’re Bootstrapped, Profitable, and Recently Became Backed by Growth Equity
Files.com was bootstrapped by our founder and has been profitable since its founding in 2010.
We recently raised $46.5 million of growth equity from Silicon Valley-based Riverwood Capital to accelerate our growth.
Our success comes from building a great service that solves problems for our customers, and our growth comes from expanding and improving our products as quickly as we can.
We believe that great products can only be built by great people. So we’re on a quest to find the smartest, most creative, and most motivated people, and create an environment in which they thrive.
We Are A Hybrid Remote-First and In-Office Company
We have invested heavily in Remote Work (work from home) since before COVID-19.
We believe that different people have different work preferences and the best way to have access to the widest talent pool is to offer both in-office and full-time remote positions.
To make this culture work cohesively, we have certain teams that are remote-first, and other teams that are primarily based in an office.
In either case, we are still big believers in traveling for regular in-person meetings with your team and the entire company to meet and work together face to face. These meetings are in cities around the US, including Austin, Orlando, New Orleans, San Diego, Las Vegas, and New York City.
We think that these in-person meetings are vital to the success of a remote team.
We have paused travel temporarily due to COVID-19, but we look forward to resuming travel this year.
You’ll take off 11 company-wide holidays per year as well as 20 days of PTO for vacations. You’ll have the time to take longer vacations and have fun.
About The Role
In your role as a Growth Marketing Lead on our Marketing team, this is the sort of work you will perform:
Managing our Facebook and Google Ads accounts.
Working with our technical content writers to determine a keyword strategy for producing technical content that is relevant to our audience.
Writing copy for funnels, webinars, and email followup sequences.
Using Excel and other tools to model things like customer lifetime value, retention, cohort analysis, etc.
Using Google Analytics to really understand how traffic flows through our web properties and suggesting optimizations.
Planning and conducting split tests and conversion optimization programs.
Supporting our Sales team’s efforts to develop affiliate and reseller programs by using direct marketing techniques to recruit affiliates and resellers.
Additionally, you may be able to grow into a larger role on the Files.com team over time.
This position is considered critically important at Files.com and reports directly to our CEO.
Our Marketing Stack:
We currently use the following tools in our Marketing Stack, but you’ll be able to augment or change this tool set over time:
- Google Ads
- Google Analytics
- Google Tag Manager and Google Optimize
- Facebook Ads
We’re looking for people who match these qualifications:
Bachelor’s degree or relevant experience.
Personally managed at least $1 million of online advertising spend via networks such as Adwords and Facebook.
Personally written the headlines and body for ads, landing pages, and funnels.
Experience marketing for a mass-market business-to-business recurring subscription product.
Data-driven mindset, understanding of statistics and statistical significance, and ability to build and understand Excel models.
Belief in the power of direct marketing and a willingness to explore creative traffic sources.
Previous work experience with a hosting, cloud, or SaaS business
Experience arranging and promoting live sales webinars
Experience running traffic with the goal of recruiting affiliates or resellers
Experience working on a remote team.
Our Core Beliefs
Here are just some of our Core Beliefs:
We believe that allowing and supporting 100% remote work gives us access to great people we wouldn’t otherwise be able to hire. We tend to hire folks who are later in their careers, which means they usually have their family established somewhere. By offering remote work, we can hire the best people, no matter where they’re located.
We believe that the best way we can acquire top talent is by being an amazing place to work. Work from home, travel with the team, and surround yourself with top tier people at Files.com. Read about everything we’ve done to make working at Files.com great.
We believe in building products that we actually use ourselves. We are our own toughest critics and we put all of our products through their paces every day.
Salary, Pay, and Benefits
Files.com offers industry-leading salaries based on experience combined with unparalleled flexibility and other benefits to secure top talent.
You’ll take off 11 company-wide holidays per year as well as 20 days of PTO for vacations. Go have fun. Don’t work all the time.
We will provide you a laptop and a $1,000 signing bonus to purchase a new monitor, desk, or anything else that would help build or refresh your home office.
We’ll update your salary annually based on your performance, as reviewed by your peers.
We fully pay base plan health insurance premiums (exact plan details depend on your state of residence), and we’ll pick up the tab for 75% of your spouse or dependents if they wish to join your chosen plan. We want your family to be healthy.
Ready To Apply?
Working here isn’t for everyone, but if you think it might be for you and you have the required experience, please apply right here on this page.
We’d like you to write a cover letter specific to this position at Files.com. Please make sure that it contains all of the following:
How much spend (in dollars) have you personally managed in online media or PPC spend? Personally managed means that you were the one logging in to Adwords, Facebook, etc. and managing the campaigns yourself.
For how much spend (in dollars) out of the above amount did you also write the ad copy and/or create the image or video creative? What about the marketing funnel, follow-up sequences, or webinars?
Files.com is priced from $50/month to $5k+/month. What B2B price points have you marketed?
On a Scale of 1 to 10, how much do you know and understand about the Facebook Ads and Google Ads platforms? A 1 means you’ve never used the platform, and a 10 means you could probably run their customer service department right now if offered.
You may also want to write about why this opportunity calls to you personally and why you see yourself as a good fit for Files.com.