Location: Scottsdale, AZ or Remote Work From Home
Are you an expert at Adwords, Facebook, and other self-serve paid traffic buying platforms? Do you have experience writing headlines, ad copy, landing pages, and funnels? Do you understand technology and know how to write about complex software services?
If so, we'd like you to consider this role at Files.com!
Remote or In-Office Opportunity
Our Sales and Marketing team sits at our Scottsdale, AZ office. However, due to the unicorn nature of this role, we are open to Remote / Work From Home candidates.
Should you choose to Work From Home, we will expect you to travel to the office several times per year for regular meetings with the team.
We are very excited that COVID-19 restrictions have been lifted and we have fully resumed company travel. 🎉
Our Scottadale office is located at 4250 N Drinkwater Blvd, in the heard of Old Town Scottsdale. We have a gorgeous spacious office with huge windows (☀️), a private balcony, wellness room, free drinks, craft coffee (☕️), and free breakfast every day.
That's right: Free Breakfast Every Day! 🍳🥓
Our Old Town location gives you direct access to the most amazing lunch and happy hour spots.
Files.com is an enterprise secure file transfer & automation app with over 1,600 paying business customers, including Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more.
Files.com was bootstrapped by our founder and has been profitable since its founding in 2010. We recently raised $46.5 million of growth equity from Silicon Valley-based Riverwood Capital to accelerate our growth.
About the role
Our growth has been highly driven by direct marketing and we are looking for someone to help us scale growth marketing at Files.com.
You will develop and manage ads, funnels, follow-up sequences, webinar systems, and other mechanisms for scaling the traffic growth and conversion optimization for our Files.com product.
You will have access to a hefty traffic budget (we are happy and able to spend $400k-800k/month if we can spend it profitably).
In this role, you will be:
Managing our Google, Microsoft, and Facebook Ad accounts.
Working with our technical content writers to determine a keyword strategy for producing technical content that is relevant to our audience.
Writing copy for funnels, webinars, and email followup sequences.
Using Excel and other tools to model things like customer lifetime value, retention, cohort analysis, etc.
Using Google Analytics to really understand how traffic flows through our web properties and suggesting optimizations.
Planning and conducting split tests and conversion optimization programs.
Additionally, you may be able to grow into a larger role on the Files.com team over time.
Our marketing stack:
We currently use the following tools in our Marketing Stack, but you'll be able to augment or change this tool set over time:
- Google Ads
- Google Analytics
- Google Tag Manager and Google Optimize
- Microsoft Ads
Ready To Apply?
We would like you to write a cover letter telling us why this opportunity speaks to you. Please specifically cover the following things in your letter:
How much spend (in dollars) have you personally managed in online media or PPC spend? Personally managed means that you were the one logging in to Adwords, Facebook, etc. and managing the campaigns yourself.
For how much spend (in dollars) out of the above amount did you also write the ad copy and/or create the image or video creative? What about the marketing funnel, follow-up sequences, or webinars?
Files.com is priced from $50/month to $5k+/month. What B2B price points have you marketed, and how does your approach need to adjust for different price point?
On a Scale of 1 to 10, how much do you know and understand about the Facebook Ads and Google Ads platforms? A 1 means you've never used the platform, and a 10 means you could probably run their customer service department right now if offered.
What other sources of traffic should Files.com be considering?