Fraser Accelerates AI-Powered Print Sales with Files.com

Overview

Fraser has incorporated generative AI into its award-winning service offerings, providing clients with faster and more personalized experiences. The production-print division needed a smooth and efficient process for prospects to upload artwork and sample files into a new AI-powered demo engine.

Challenges

The existing tool, WeTransfer, fell short in several areas:

• Brand perception. Generic “WeTransfer” links undermined Fraser’s premium brand image and hurt client trust.
• Governance and security. No admin console, limited audit trails, and no support for secure file transfer protocols (SFTP/2FA) created compliance and security risk.
• Data control. Files disappeared after download, and no automation routed them to the appropriate Azure Blob storage or fed them into downstream AI workflows.
• Customer friction. Requiring prospects to create accounts before uploading reduced submission rates.

Fraser’s sales leadership set an aggressive two-week timeline to launch a branded, frictionless portal under the Fraser URL. The solution had to handle gigabyte-sized files, automatically capture metadata, and integrate with Azure for AI processing. It also had to scale to marketing campaigns and enterprise-wide file-exchange needs.

Solution

Fraser selected Files.com to power its new “Demo Portal,” with these capabilities driving the decision:

• White-label experience. A fully branded custom domain kept customers inside Fraser’s ecosystem and reinforced the company’s premium brand.
• Registration-free uploads. With Files.com Inbox-links, prospects drag-and-drop files without creating accounts, while Fraser captures structured metadata for folder naming and AI processing prompts.
• Enterprise-grade security and compliance. Built-in support for SFTP, Duo-compatible 2FA, country whitelisting, and NIST-aligned security controls met Fraser’s governance and compliance requirements.
• Cloud integration. Files.com’s native Azure Blob sync and REST API let files flow directly into Fraser’s AI pipeline without custom scripts or manual intervention.
• Operational safeguards. 30-day recycle-bin retention, role-based permissions, and clickwrap terms reduced risk as the portal scaled.

Results

• Better customer experience. The Fraser-branded upload portal projects professionalism and makes it easy for prospects to submit print samples, improving engagement from the first touch.
• Faster sales cycles. Sales reps now receive AI-generated, personalized demo kits within hours instead of days, boosting conversion rates and shortening the sales process.
• Higher operational efficiency. Automated file delivery to Azure and metadata-driven file organization eliminate manual steps like downloading, renaming, and re-uploading files.
• Scalable platform for future growth. Marketing plans to integrate the same frictionless file-upload experience into HubSpot campaigns, and IT can extend Files.com to broader file-sharing needs across the business.
• Vendor consolidation and cost savings. By retiring WeTransfer and avoiding custom development, Fraser reduced administrative overhead and standardized on an enterprise-grade solution.

Conclusion

With Files.com, Fraser turned a critical customer touchpoint into a secure, branded, low-friction experience, and laid the groundwork for AI-driven growth across its production-print division.