Google Ads reads scheduled feed files over SFTP. Business Data feeds drive dynamic remarketing and page-feed targeting, conversion uploads reconcile offline outcomes, and Customer Match lists upload first-party customer data for audience targeting. Each feed has its own format and its own cadence, and the part that breaks is getting the right file built and delivered to Google on time, every time.

Files.com is the SFTP endpoint that runs that delivery. Your systems and partners send source data to your Files.com site over SFTP, FTPS, or HTTPS; an Automation validates each file, normalizes it into the columns and format the Google Ads feed expects, and delivers it to Google on the schedule the feed runs. Every transfer is logged, so you have a record of exactly which list or feed reached Google and when.