DealerSocket runs the dealership’s CRM. Around it moves a file loop of ADF/XML lead drops, CSV exports, and vendor exchange: customer data the Safeguards Rule took off email. Files.com is the governed endpoint that receives, routes, and records all of it.
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Real companies. Real file flows. Real results.
A dealership CRM lives on lead flow, and lead flow moves as files: ADF/XML from marketing vendors, forwarded leads to fulfillment partners, CSV exports feeding analytics and reporting. For years that traffic rode email. The FTC Safeguards Rule ended that. Vendors now deliver to SFTP endpoints dealerships have to provide, and every store suddenly owns a piece of file infrastructure it never asked for.
Files.com is that endpoint, owned properly. Each lead source delivers into its own scoped folder, arriving files route to the CRM’s intake automatically, exports fan out to every consumer, and the audit trail answers the question email never could: who touched this customer’s data, and when.
Lead drops received, exports fanned out, customer data governed, silent sources caught: the file work around the CRM, on one platform.
Marketing vendors that once emailed ADF/XML leads now deliver them to an SFTP endpoint the dealership provides. Files.com is that endpoint: a scoped folder per lead source, every drop logged, and the file staged for the CRM’s intake.
Sales and lead data exports from the CRM feed the group’s analytics, marketing vendors, and reporting. Automations pick each export up, rename it to the consumer’s convention, and deliver it. One export, every destination.
Lead forwarding sends processed lead data onward to fulfillment vendors as XML. When your side is the receiver, Files.com gives that flow a governed landing spot: routing the moment the file arrives, instead of a mailbox someone watches.
Lead files are names, phone numbers, and financing intent: the nonpublic personal information the FTC Safeguards Rule covers. Encryption in transit and at rest, least-privilege folders, and an audit trail put the exchange on defensible footing.
The CSV the CRM exports is rarely the layout the analytics tool ingests. TransformScript reshapes CSV and XML in the flow, so format mismatches are fixed in configuration, not in a desktop script.
A lead source that stops delivering is spend with no return, and inboxes don’t alert on absence. Delivery monitoring knows each source’s cadence and raises an alert when a delivery window closes without a file.
Your lead vendors, CRM exports, fulfillment partners, and Safeguards auditor all meet at the same endpoint.
A vendor moving off emailed leads asks for a host, port, username, credential, and directory. Files.com answers all five as managed, permanent properties: one scoped service user per lead source, never a shared login.
DealerSocket’s inbound and outbound APIs carry the real-time CRM integration. Files.com owns the file-shaped exchange around it, and webhooks and a REST API wire the two together where a flow spans both.
Every marketing vendor, ad platform, and fulfillment partner gets its own folder and credential. A source’s files, cadence, and audit trail stay separately visible, and cutting one vendor off touches nothing else.
Per-folder expiration clears processed lead files on your schedule, so the exchange never becomes an unmanaged archive of customer PII: exactly what a Safeguards review doesn’t want to find.
“Files.com's strengths are simplicity, ease of use, and the cloud connectors. We don't have to invent custom infrastructure for every partner.”
“Files.com is versatile — it can manage many different situations from a single platform. We've consolidated multiple tools onto it.”
“Files.com is robust and scales to a large enterprise. We get multiple files per minute, per second — and we're a 24/7 organization, so everything has to always be up.”
What dealership IT teams ask most when wiring the file exchange around their CRM.
A governed endpoint for every lead source, automatic routing to the CRM, and an audit trail the Safeguards Rule would approve of.
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