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Deliver Onboarding Files To LiveRamp, Governed

LiveRamp ingests audience files over SFTP; the files are customer PII by definition. Files.com runs the pipeline: CRM exports reshaped to the onboarding spec, delivered on the refresh cadence, cleared after delivery, and logged on every touch.

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How Files.com Fits With LiveRamp

Onboarding is a file exchange with unusual stakes: the files are your customer list, the destination is a third party, and the cadence has to hold or the audiences decay. LiveRamp’s intake is straightforward: SFTP credentials from your technical contact, a file spec to match. Everything before that intake is yours to run: the exports, the reshaping, the PII governance, and the monitoring. That is the job a File Orchestration Platform exists to do.

Files.com runs everything before the intake. Exports land however the CRM delivers, TransformScript enforces the spec, Automations deliver on the refresh cadence, retention clears the staging as soon as delivery completes, and monitoring catches the refresh that would have let the audience go stale.

The LiveRamp File Flows Teams Actually Run

Onboarding files prepared, delivered, and cleaned up, with PII treated like PII throughout.

Onboarding Files Delivered On Schedule

LiveRamp ingests audience files through its SFTP. Automations deliver each prepared file there on schedule: named to convention, retried on failure, logged on every hand-off.

CRM Exports Prepared For The Ramp

The file the CRM exports is rarely the layout the onboarding spec wants. TransformScript reshapes columns and formats in the flow, so what reaches LiveRamp matches the spec instead of bouncing.

PII Governed Until The Moment It Leaves

Onboarding files are customer PII by definition. Scoped credentials, encryption in transit and at rest, retention that clears staged files after delivery, and an audit log of every touch.

One Pipeline, Many Destinations

The same prepared audience data usually feeds more than one platform. One staging pipeline fans the file out: to LiveRamp’s SFTP, to The Trade Desk, to wherever the media plan runs. Each delivery is separately logged.

Measurement Files Coming Back

Attribution and measurement programs return files too. The same endpoint receives them, routes them to the analytics that consume them, and archives the originals, closing the loop in both directions.

The Refresh That Didn’t Run

Audiences decay when refreshes stop: quietly, while campaigns keep spending against stale segments. Delivery monitoring raises an alert when a refresh window closes without a file.

What The Onboarding Pipeline Needs

Your customer list is leaving the building. The pipeline has to be built for that.

LiveRamp’s Side Stays As Issued

Your LiveRamp technical contact issues the SFTP credentials and the file spec. Files.com delivers to exactly those terms: no change requests, no exceptions process.

Encrypted Before It Leaves

LiveRamp accepts PGP-encrypted uploads. Files.com encrypts each file with the key LiveRamp provides, automatically, inside the delivery workflow. The GPG Key Manager handles key storage and rotation, so there is no keyring to babysit and no script to break.

Staging That Cleans Up After Itself

PII has no business lingering in a staging folder. Retention policies clear delivered files on your schedule, and the record of every delivery survives after the data is gone.

A Pipeline Per Brand Or Client

Agencies and multi-brand teams run one pipeline per relationship: separate folders, credentials, and monitoring, one platform and one audit trail.

“Files.com's strengths are simplicity, ease of use, and the cloud connectors. We don't have to invent custom infrastructure for every partner.”
Tommy Chapley, Equifax
Tommy Chapley
Senior Software Engineer, Equifax
“Files.com is versatile — it can manage many different situations from a single platform. We've consolidated multiple tools onto it.”
Regis Litre, Rag & Bone
Regis Litre
Chief Information Officer, Rag & Bone
“Files.com is robust and scales to a large enterprise. We get multiple files per minute, per second — and we're a 24/7 organization, so everything has to always be up.”
Nelson Miranda, Spirit Airlines
Nelson Miranda
Sr. Systems Engineer, Spirit Airlines

Files.com With LiveRamp FAQ

What marketing ops and data teams ask most when wiring onboarding file delivery.

LiveRamp ingests audience files through its SFTP, using credentials your technical contact issues once the agreement is signed. LiveRamp can also pull from a cloud bucket. Files.com prepares each file and delivers it to LiveRamp’s SFTP on schedule, with retries and a log.

Yes. The CRM’s scheduled export lands on Files.com, TransformScript reshapes it to the onboarding spec, and Automations deliver it to LiveRamp on the refresh cadence. No spreadsheets, no person.

Files.com applies scoped credentials on every hop, encrypts in transit and at rest, clears staged files after delivery under retention policies, and writes every touch to the audit log. That is the posture a privacy review expects for customer data leaving the building.

Yes. Files.com PGP-encrypts each file with the key LiveRamp provides, automatically, before it leaves the staging folder. The GPG Key Manager handles key storage and rotation, so there is no keyring to maintain and no script to break.

Yes. One Files.com staging pipeline fans the prepared file out to every destination the media plan runs, each delivery on its own credentials and its own log entry.

Files.com delivery monitoring raises an alert when a refresh window closes without a file, so you find out same-day, not at the campaign review. Without the alert, audiences go stale quietly while campaigns keep spending against them.

Yes. Returned attribution and measurement files land on the same Files.com endpoint, route to the analytics that consume them, and archive under the same retention rules.

Yes. Agencies run a Files.com pipeline per client: separate folders, credentials, monitoring, and audit trails on one platform. Client data stays separated by construction.

Files.com receives audience data from wherever it lives: CRM exports, warehouse extracts, or a customer data platform’s scheduled files. Each arrives over whatever protocol that system delivers.

No. Files.com delivers to the SFTP intake LiveRamp already runs, on the credentials and spec your technical contact issued. The engineering happens once, as Files.com configuration.

Files.com replaces the analyst uploading CRM exports to LiveRamp by hand, the staging folder where PII quietly accumulates, and the stale audiences nobody notices until performance sags.

Onboard Audiences Without The Hand-Carry

Wire the pipeline once. Every refresh after that delivers itself, on spec and on the record.

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