Deliver First-Party Data To The Trade Desk
The Trade Desk takes first-party and CRM data as audience files over SFTP — directly and through partners like LiveRamp. Files.com is the managed SFTP endpoint that assembles, normalizes, encrypts, and delivers those files to The Trade Desk on schedule, with a full audit trail.
How Files.com Fits With The Trade Desk
The Trade Desk builds audiences from first-party and CRM data delivered as files over SFTP, both directly and through onboarding partners such as LiveRamp. You send the audience and customer-data files on a recurring schedule; the targeting is The Trade Desk’s job, and the part that breaks is building each file correctly and getting it there, encrypted and on time.
Files.com is the SFTP endpoint that runs that delivery. Your CRM, point-of-sale, and partner systems send source data to your Files.com site over SFTP, FTPS, or HTTPS; an Automation validates each one, normalizes it into the columns the destination expects, PGP-encrypts it where required, and delivers it to The Trade Desk — or to a data onboarder upstream of it — on the schedule the feed runs. Every transfer is logged, so you know exactly which audience file went where and when.
What You Would Use
Managed SFTP For The Trade Desk
Give The Trade Desk — or the onboarder in front of it — a stable, monitored SFTP source for your audience and CRM-data files, with no server of your own to patch or expose.
See File TransferNormalize The Audience File
Convert and reshape source CSV, XML, and JSON into the columns and format the destination expects, and pull values out of each file to route it, before it goes out.
See Transform & ExtractPGP Encrypt Before Delivery
Audience and CRM-data files are commonly PGP-encrypted in transit. Files.com encrypts each file with the right key as part of the workflow, with keys you control.
See PGP EncryptionDeliver And Audit On Schedule
An Automation builds each file and delivers it to The Trade Desk on the cadence the feed runs, retries on failure, and logs every transfer so you know exactly what reached the destination.
See AutomationsFiles.com With The Trade Desk FAQ
Put Files.com In The File Path
Receive, transform, route, and audit every file moving to and from The Trade Desk — on one platform, with no server of your own to run.
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